20K+
Shorts views in 3 months
+102
Subscribers from Shorts
5.4K
Views on top-performing Short
5×
Increase in clip output
Amy's best-performing Shorts
These clips were generated from Amy's long-form videos using Choppity. Hover to play.
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The creator
Amy, better known as Aims, runs With The Aims, a personal finance brand documenting her journey from corporate life at a Big 4 firm to financial independence.
- Primary channel: Instagram, where she built her audience first and posts the majority of her short-form content
- Secondary channel: YouTube, with long-form breakdowns of paycheques, ETF portfolios, and monthly income reports
- Content style: Relatable, data-driven, and transparent. The real numbers most creators would never reveal
- Monetisation: Sells her own Google Sheets finance trackers on Etsy and Gumroad, with over $28K in sales since starting her content journey
- Operation: One-woman team. Writing, filming, editing, posting, and community management all handled solo
Her audience trusts her because she shares the numbers most creators hide. But running everything alone, across two platforms, meant something had to give.
The challenge: one person, every platform
Instagram was Amy's primary platform, but she knew YouTube had far more long-term upside. Searchability, ad revenue, and deeper audience relationships. The problem was that her YouTube channel needed consistent Shorts to grow, and she was already stretched thin.
- Manual clipping process: Watch back each video, find the best 30 to 60 second moments, cut, add subtitles, reformat to vertical, export
- Time per clip: Each clip took significant manual effort. Multiply by 3 to 5 clips per video and the maths stops working
- YouTube on the back burner: With Instagram taking priority, YouTube Shorts were posted sporadically, leaving discovery and subscriber growth on the table
- No budget for editors: As a solo creator, outsourcing was not financially viable
"I just didn't have enough time to do everything across all platforms. It was a slow process as a one-woman team."
Why Choppity
Amy evaluated several AI clipping tools before choosing Choppity. Three things made the difference:
- Focused and simple: No feature bloat. Upload a video, get clips. The exact workflow a solo creator needs
- Creator-led: Built by people who make content. Caption styles feel native to Shorts, the AI picks genuinely engaging moments, and vertical reframing keeps the speaker centred
- Affordable pricing: Real value without agency-tier costs. Critical for a solo creator investing in her own growth
"The tool is focused and simple. It's creator-led. And it's not too expensive, which matters when you're a one-person team."
The transformation: from hours to minutes
With Choppity in her workflow, Amy's content process changed completely:
- Upload once: Drop in a long-form YouTube video and receive a batch of captioned, vertically formatted Shorts within minutes
- Minimal review: Quick check, minor tweaks if needed, then post
- Consistent schedule: Went from posting Shorts sporadically to multiple Shorts per week from every long-form video
- YouTube on autopilot: Clipping became so effortless that Amy could keep her YouTube Shorts feed active without it competing for time with Instagram
- Confidence to invest in YouTube: Knowing her clips were handled gave Amy the headroom to spend more time on long-form YouTube content, the channel she wanted to grow
That consistency, not any single viral moment, is what unlocked the growth.
"It saves a lot of time not having to cut and edit long-form videos into short-form content myself. I don't need to spend much time doing it."
The results: 20K views, 102 subscribers, and a top Short at 5.4K
Between January and March 2026, Amy's Choppity-generated Shorts delivered:
- 20,000+ total views across all Shorts
- 12,200 engaged views, a 61% engagement rate
- 684 likes and 102 new subscribers gained directly from Shorts
- Top Short: "Budget my $13k paycheck with me" hit 5,400 views
- Other standouts: "How I made $12k this month from 5 income sources" (2,300 views), "The UNSPOKEN challenges of working at the Big 4" (1,800 views)
For a personal finance channel, not exactly the most viral niche, those engagement numbers are exceptional. And every single clip was generated from existing long-form content. Amy did not record a single additional piece of footage.
What's next for With The Aims
Amy's 2026 strategy is clear: double down on YouTube long-form and clip every video to keep growing the channel organically.
- YouTube-first approach: With Shorts now handled by Choppity, Amy is investing more time into long-form YouTube content, the format with the highest long-term return
- Clip everything: Every long-form upload gets turned into multiple Shorts automatically, compounding her reach without extra effort
- Organic sales growth: YouTube is now generating more tracker sales on Etsy and Gumroad as the channel grows. Proof that long-form discovery converts
- The flywheel: Shorts drive discovery, discovery drives subscribers, subscribers watch long-form, long-form drives monetisation
With Choppity handling the clipping workflow, Amy can focus on what she does best. Creating honest, data-driven finance content that helps everyday people take control of their money.
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