How With The Aims creates 5× more Shorts with Choppity

Amy built With The Aims around talking plainly about money: what she earned at a Big Four firm, how she saves and invests, and what her spreadsheets actually show. She grew her audience on Instagram first, then made YouTube a home for full videos and Shorts.

Her budgeting templates on Etsy and Gumroad had brought in more than $28K in sales over time. Behind the videos and the templates was one person writing, filming, editing, posting, and answering messages. Growing on YouTube meant finding room for short-form content in that same working week.

Amy saw YouTube as a place to build an audience through search and over the long run. Regular Shorts could help more people discover her work, but every batch meant watching a full video, finding 30 to 60 second moments, cutting them, adding text, reframing for a phone, and exporting.

Doing that for three to five clips per video added up. Instagram kept getting posts, while Shorts slipped whenever her main videos ran late. She wasn’t hiring an editor, so clips only went out if she found the time herself.

For personal finance content, she wanted a steady publishing habit rather than relying on one viral moment. The challenge was making that habit fit around the videos people already came to her for.

Amy tried a few tools before choosing Choppity. Her test was practical: how quickly could she go from a finished full-length video to vertical clips that were ready to review?

She wanted useful suggested moments, framing that kept her face in view, and a straightforward way to make clips without getting lost in menus. Price mattered too, because she was paying for the tool herself.

Choppity gave her a starting point with the moments, captions, and vertical framing already in place. She could spend her time reviewing and refining instead of building every Short from scratch.

Amy now turns her full-length videos into batches of captioned Shorts. She still checks each clip before it goes live, correcting captions or crops when needed. Several Shorts a week support her new videos, giving the channel a more consistent rhythm.

Making clips takes fewer of the evenings she needs for Instagram and longer videos. The workflow keeps her editorial judgment in the process while reducing the work around it.

From January through March 2026, Amy’s Shorts recorded more than 20,000 views, about 12,200 engaged views, 684 likes, and 102 new subscribers. Engaged views accounted for around 61% of the total.

Her top clip, “Budget my $13k paycheck with me,” reached about 5,400 views. Other strong clips included “How I made $12k this month from 5 income streams” at around 2,300 views and “The UNSPOKEN challenges of working at the Big 4” at around 1,800 views.

Her clip output grew to about five times its earlier level. Every Short came from a video she had already filmed, so the increased output gave her existing work more opportunities to reach people.

Amy’s plan for the rest of 2026 is to keep investing in longer YouTube videos and turn each one into several Shorts with Choppity. Short clips introduce her work to new viewers, with full videos and budgeting templates offering more ways to follow along.

The numbers and the personal perspective still come from her. A repeatable clipping process leaves more room to make the next useful video.