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Case Study
Amy, With The Aims

How With The Aims 5X Clip Output & Exploded on Shorts (20K+ Views, +102 Subscribers)

20K+

Shorts views in 3 months

+102

Subscribers from Shorts

5.4K

Views on top-performing Short

Increase in clip output

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Overview

Amy, who goes by Aims, runs With The Aims. She talks about money in a straight-up way: what she earned at a Big Four firm, how she saves and invests, what the spreadsheets actually say.

She built her people on Instagram first. YouTube is where she posts full videos and Shorts now. She also sells budgeting templates on Etsy and Gumroad, and she's sold more than $28K worth over time.

It's just her. She writes, films, edits, posts, and answers messages. People trust her because she shows real numbers. The hard part is there are only so many hours in a week, and two platforms both need short clips.

The challenge

Amy knew YouTube was worth the effort for search and for the long run. To grow there, she needed Shorts going out regularly. The problem was doing it by hand.

For every long video she had to watch the whole thing, find 30 to 60 second moments, cut them, add text on screen, crop to a vertical phone shape, and export. Often three to five clips per video. That adds up fast.

Instagram kept getting posts. Shorts slipped whenever her main videos ran late. She wasn't hiring an editor, so if she didn't do the clips herself, they simply didn't go out.

Personal finance isn't the flashiest topic online. For her, steady posting mattered more than chasing one viral moment.

With The Aims Instagram profile showing 22.9K followers and 209 posts
Amy's Instagram, @withtheaims, with 22.9K followers. Instagram was her primary channel before scaling YouTube.

"I just didn't have enough time to do everything across all platforms. It was a slow process as a one-woman team."

– Amy, With The Aims

Solution

She tried a few tools and picked Choppity. Here's what mattered to her:

  • You upload a full video and get vertical clips quickly, without getting lost in menus.
  • It picks decent moments and keeps the framing on her face without her fixing every shot by hand.
  • The price worked for someone paying out of her own pocket, not an agency budget.

She wanted less time between "upload finished" and "shorts ready to post." That was the whole test.

"The tool is focused and simple. It's creator-led. And it's not too expensive, which matters when you're a one-person team."

– Amy, With The Aims

Rolling it out

Now she uploads a full YouTube video and gets several shorts with captions in a short time instead of carving everything from scratch.

She still looks everything over before it goes live and fixes captions or crops if needed. She's posting several Shorts a week tied to new videos instead of dumping them randomly.

Making Shorts stopped eating the nights she needed for Instagram and for longer videos. Consistency replaced hoping for random luck.

With The Aims YouTube channel showing 1.82K subscribers and 37 videos
Amy's YouTube channel growing steadily with Choppity handling the Shorts workflow.

"It saves a lot of time not having to cut and edit long-form videos into short-form content myself. I don't need to spend much time doing it."

– Amy, With The Aims

Results

From January through March 2026, here's what her Choppity Shorts showed in the numbers:

  • More than 20,000 views across Shorts in total.
  • About 12,200 of those counted as engaged views (around 61% of views).
  • 684 likes and 102 new subscribers came from Shorts.
  • Her top clip, Budget my $13k paycheck with me, hit about 5,400 views. Other strong ones included How I made $12k this month from 5 income sources (around 2,300 views) and The UNSPOKEN challenges of working at the Big 4 (around 1,800 views).

She didn't film anything new just for Shorts; every clip came from videos already on her channel.

YouTube Shorts analytics showing 20K views, 12.2K engaged views, 684 likes, and 102 subscribers from Jan to Mar 2026
Amy's Shorts analytics from January to March 2026, showing 20K total views and 102 new subscribers.
Individual YouTube Short analytics showing 1,767 views and 4 subscribers
A single Choppity-generated Short pulling 1.8K views and 4 subscribers on its own.

What's next

For the rest of 2026 Amy is doubling down on longer YouTube videos and turning each one into several Shorts with Choppity.

Shorts pull in new viewers, viewers turn into subscribers, subscribers watch her long videos, and more people find her templates on Etsy and Gumroad.

She still does the math and the honesty herself. Clip-making just takes fewer late nights.

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