How Africa's Top Entrepreneur Podcast 3X Clip Output & Exploded on Socials (20K+ Views)
3×
Short-form clip output
11.1K
Instagram views (Choppity clips)
9.3K
TikTok views (Choppity clips)
20.4K+
Combined social views tracked
Reagan Marfo's best-performing Shorts
These shorts came from episode uploads using Choppity. Hover to play.
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Overview
Unscripted with Raygan is hosted by Reagan Marfo. The show talks to founders and builders in Africa and beyond about how they really built their companies: money, visas, small rooms, wins that took work, not just polished headlines.
Young people listen for stories that feel possible for them, not only what looks good on a profile.
Episodes are long. Social media still needs short clips on Instagram and TikTok that catch attention. Doing both meant the team had to find a faster way than watching every minute by hand.
The challenge
Posting full episodes was one thing; keeping TikTok and Instagram fed was another.
Before Choppity, people on the team sat through entire episodes and wrote timestamps by hand, then jumped into editing software. Good moments often landed late in the episode, so fatigue and distractions piled up. Busy weeks meant fewer timestamps and quieter social feeds.
When clip-hunting eats that much time, short videos sit half-finished. That's the loop they kept hitting.
"The hardest part was spending hours watching long videos just to find clips we could use. It was slow, and it slowed everything else down."
Solution
Choppity suggests timestamps and clips automatically after they upload (Magic Clips). Editors still choose what stays: they skim suggestions instead of rewinding blind.
They still drop roughly half of the suggestions because pacing matters, but now they argue from a starting list instead of searching from zero.
They went from scouting everything by hand to putting out about three times as many shorts per week. The same hour of work stretched further once the digging part was trimmed down.
"The first time we used the AI Magic Clips feature, our reaction was simple: 'Where has this been all our lives?'"
Rolling it out
Choppity sits right after upload in their routine.
They trim what they keep, fill in captions where the audio isn't clear, and bounce between Instagram and TikTok previews without reloading the master file night after night. Same microphones, same studio. Fewer nights lost to slow handoffs on big exports.
Results
Compared with cutting everything by hand before:
- They publish about three times as many shorts each week.
- Instagram clips cut in Choppity have reached 11,108 views so far.
- The same batches on TikTok show 9,347 views.
- Together that's about 20,400 plays across the apps on clips run through Magic Clips before polish.
Going back to the old workflow would slow posts and drag growth exactly the way they already felt before Magic Clips. They're not guessing; they've lived that slower version.
What's next
Long episodes still come first; short clips ride behind them.
They still book founders who swear they never post on social, because the conversations matter more than a glossy feed. Listeners can send rough voice notes too; the door stays open to real life, not only studio polish.
Featured episodes
Full episodes from the channel—grab a coffee and stay a while.
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