How Unscripted with Raygan publishes 3× more clips with Choppity

Unscripted with Raygan goes into the details behind building a business: money, visas, small rooms, and wins that took work. Reagan Marfo interviews founders and builders in Africa and beyond about what that journey really involved.

Young listeners come for stories that feel possible for them. The long interviews give those stories room to unfold, while short clips offer people on Instagram and TikTok a way into the conversation.

Keeping both formats moving created a second production job for the team. Every finished episode still needed someone to find the moments worth sharing.

Before Choppity, the team watched entire episodes and wrote timestamps by hand before opening their editing software. Strong moments could land late in a conversation, just as fatigue and distractions started to build.

On busy weeks, fewer timestamps meant fewer finished clips. Full episodes still went out, but Instagram and TikTok became quieter. The search for useful moments was taking time away from making them ready to publish.

With Magic Clips, the team uploads an episode and gets suggested timestamps and clips. Editors can start by reviewing those suggestions instead of watching and rewinding the whole recording to build a list from zero.

The team still drops roughly half of the suggestions because pacing matters. Choppity helps with discovery; the editors decide which moments deserve the final polish.

That shift made the same working time go further. They began publishing about three times as many shorts per week once less of the process depended on finding every moment by hand.

Choppity now sits at the start of the clipping routine, after the episode is uploaded. The microphones and studio stay the same, while the team spends more of its editing time on the clips it wants to keep.

Compared with their earlier manual process, the team reports publishing about three times as many shorts each week.

The tracked batches of clips generated with Choppity before final edits recorded 11,108 Instagram views and 9,347 TikTok views, a combined 20,455 views across the two platforms.

The supplied screenshots below also show individual clips performing on YouTube and Instagram. They provide examples of how the clips travelled, alongside the reported change in output.

The view totals are a snapshot of the tracked clips, with no shared reporting period specified. For the team, the clearest operational result is a steadier flow of short-form content from the conversations they are already recording.

Long conversations still come first. The show continues to make room for founders with real experiences to share, including guests who rarely post on social media. Listeners can contribute rough voice notes too.

Clipping gives those conversations more ways to reach people. For the team, returning to the old routine would mean more time spent searching recordings and a slower flow of posts. A repeatable clipping process supports the work they want to keep making.